ERND approached Outlier with two logo concepts created by an external supplier and struggled to apply them consistently.

 

Our goal was to clarify the brand’s strategy and build a scalable system that could support long-term growth. We identified the strongest logo direction, refined and customised it into a fully responsive suite. We developed the complete brand ecosystem,  including guidelines, assets, illustrations, packaging, and the website look and feel.

 

The result is a cohesive, high-impact brand designed for Gen Z athletes and built to scale across products, platforms, and markets.