ERND Sports
ERND came to me with two logo concepts created by an external supplier, but no clear system for how to use them or build a brand around them. The challenge wasn’t to start over, but to identify what was working, strengthen it and create an identity that could grow with the business.
I started by clarifying the brand strategy and selecting the strongest logo direction. From there, I refined and customised the design into a responsive logo suite and built the wider visual system around it.
My role covered brand strategy, creative direction, logo suite refinement, guidelines, custom assets and illustrations, and the packaging and website look and feel. I designed everything with a Gen Z athletic audience in mind, with enough flexibility to work across several products and platforms.
The goal was to take ERND from a logo they were struggling to use to a complete brand system they could use consistently as the business grows.
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ERND approached Outlier with two logo concepts created by an external supplier and struggled to apply them consistently.
Our goal was to clarify the brand’s strategy and build a scalable system that could support long-term growth. We identified the strongest logo direction, refined and customised it into a fully responsive suite. We developed the complete brand ecosystem, including guidelines, assets, illustrations, packaging, and the website look and feel.
The result is a cohesive, high-impact brand designed for Gen Z athletes and built to scale across products, platforms, and markets.
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Highly recommend Outlier for branding services. We worked with Outlier Digital to complete a brand guideline and packaging for our sports jewelry brand.
Everything came out perfect.
DAVID KOPAZ | ERND SPORTS
