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What we do

Everything your brand needs to land strong, look intentional, and stay top of mind.

What we do

We build brands from the inside out.

Not the other way around. 

START HERE
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Logo mockup

1. Core Brand Identity

For founders who have clarity on their direction and need it to be brought to life properly.

What's Included:

  • Brand Positioning Questionnaire

  • Creative Direction

  • Primary Logo

  • Secondary/Stacked Logo

  • Brand Icon/Mark

  • Colour Palette

  • Typography System

  • Brand Pattern

  • Brand Guidelines (mini)

Timeline: 4 to 5 weeks

Investment: Starting at $ 2,500

Handover Files: AI, PSD, PNG, JPEG, PDF

LET'S GET TO WORK

2. Strategic Brand Identity

A full visual identity, anchored in strategy. Everything you need to look and sound like one brand across every touchpoint.

What's Included:

  • Strategy Call

  • In-depth Strategy Presentation

  • Brand Presentation

  • Primary Logo

  • Secondary/Stacked Logo

  • Brand Icon/Mark

  • Colour Palette

  • Typography System

  • Brand Pattern

  • Custom Illustrations

  • Brand Guidelines (full)

  • Website Home Page Look & Feel 

Timeline: 7 to 8 weeks

Investment: Starting at $ 4,000

*Add-on:

Packaging

Additional Website Pages

Social Media Starter & Templates

Handover Files: AI, PSD, PNG, JPEG, PDF

LET'S GET TO WORK

3. Packaging

Your packaging is often the first physical thing a customer picks up. It has about three seconds to do its job.

What's Included:

  • Up to 3 SKUs

  • Structural Dyelines

  • On-Brand design applied across all surfaces

  • Print-Ready Files

  • Mockup Presentation 

  • Custom Illustrations

Please note:

Packaging design requires an existing logo and basic brand direction. No brand yet? Start with one of our brand identity packages first.

Timeline: 3 to 4 weeks

Investment: Starting at $ 800

LET'S GET TO WORK

4. Custom AI Imagery

Create campaign imagery before the product even exists. No studio. No photographer. No waiting. Just on-brand visuals ready to use the moment your brand is ready to launch.

What's Included:

  • Custom brand scenes (5–10 typical)

  • Scene direction and brand alignment review

  • Client artwork composited into each scene

  • 2 rounds of revision per scene

  • Commercial license or full ownership transfer

 

Please note:

This service requires an existing logo and basic brand direction. No brand yet? Start with one of our brand identity packages first.

Timeline: 2 to 3 weeks

Investment: Starting at $ 600

 

Handover Files:

Web-optimised JPG, PNG, PSD source (add-on).

LET'S GET TO WORK

Brand Mockups

Custom product photos for your brand campaign. Ready in 7–10 working days, no studio booking required. Built using AI tools, finished in Photoshop, delivered as flat campaign-ready files.

Who is this for?

Brand owners launching products who don't want the cost of a photoshoot. Marketing teams that need product photos fast. Founders running a campaign without an in-house design team.

What's Included:

  • Custom brand scenes (5–10 typical)

  • Scene direction and brand alignment review

  • Client artwork composited into each scene

  • 2 rounds of revision per scene

  • Commercial license or full ownership transfer

 

Handover Files:

Web-optimised JPG, PNG, PSD source (add-on).

How we work

Good branding needs good chemistry. If we're not aligned, the work won't be either.

Outlier Contract Mockup

STEP 2: ONBOARDING

Contracts, timelines and project setup. Everything gets documented before we start.

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STEP 1: DISCOVERY

We talk. You explain what you need. We decide if we're a fit.

Client Handover Mockup

STEP 5: HANDOVER

Complete files. Brand guidelines. Everything ready to use.

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STEP 4: VISUAL DIRECTION

Strategy becomes a visual system. Logos, colors, typography, illustrations - applied across everything you need.

Outlier Logo exploration mockup

STEP 3: STRATEGY

The thinking part. Positioning, audience, competitive landscape. Where brands get their backbone.

Have
Questions?

Time waits for no one

Build a brand with guts or keep blending in.

Time waits for no one

Good brands don’t happen by luck.

Let’s create one with intention.

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Build a brand with guts or keep blending in.

GET STARTED
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