KOHI

This project was developed as part of a creative brief challenge, exploring the intersection of Japanese-inspired ritual and bold visual identity.

The concept reimagines the slow, deliberate act of making coffee as a modern-day ceremony. Drawing inspiration from Hanafuda (花札) - traditional Japanese playing cards known for their seasonal symbolism - the brand reflects pause and power.

Through strong typography, minimal layouts, and expressive illustrations, Kōhī delivers a visual experience that feels intentional and unapologetic.