NOW BOOKING FOR NOVEMBER. TWO SPOTS LEFT
I'm not just a designer, and that's the point.
Every brand has one thing that makes the right person feel like it was made for them. Finding it is my job, because that's the difference between a brand that works and one that just looks good.
Before design, I spent years in insurance consulting, so I understand how sales and customer relationships work. Then I studied marketing and worked in digital, which is why I look at the audience before I look at type or colour.
I'm organised to a fault. Nothing gets lost, nothing gets forgotten, and you'll never have to ask me where something is.
what's different
We connect the dots
Business Mindset
Design decisions should have a reason behind them. So I start with what you sell and who buys it, then the visual choices follow from that. If the strategy isn't clear, I'll say so before we design anything.
Detail Obsessed
I don't do "good enough".
If I'm not happy with something, I'll rework it before it reaches you, and that doesn't come out of your revision rounds.
No Sugarcoating
Honesty saves everyone money. You'll know what things cost, how long they'll take, and exactly what's included. If something isn't right, we'll talk about it.
The Rest
My Toolkit
Design, illustration and project management all happen in here. Nothing is outsourced.
Who is it for?
No industry is off the table. I just do my best work where illustration and custom lettering have somewhere to live.
The Rest
My toolkit
Design, illustration and project management all happen in here. Nothing gets outsourced.
Who its for
No industry is off the table. I just do my best work where illustration and custom lettering have somewhere to live.
On my desk
Frico Pizza - brand new pizza spot in Sacramento, California
How we work
Good branding needs good chemistry. If we're not aligned, the work won't be either.
STEP 2: ONBOARDING
Contracts, timelines and project setup. Everything gets documented before we start.
STEP 1: DISCOVERY
We talk. You explain what you need. We decide if we're a fit.
STEP 5: HANDOVER
Complete files. Brand guidelines. Everything ready to use.
STEP 4: VISUAL DIRECTION
Strategy becomes a visual system. Logos, colors, typography, illustrations - applied across everything you need.
STEP 3: STRATEGY
The thinking part. Positioning, audience, competitive landscape. Where brands get their backbone.
Time waits for no one
