Gleam on the Go is a mobile car care brand for people who take pride in keeping their car looking good, but want products that are easy to use and convenient to keep on hand. The challenge was to make everyday car care feel less functional and more enjoyable, without losing sight of what the products actually need to do.

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I built the brand around the nostalgic energy of the 1960s, bringing it into a modern space through a bold script logo, a mint-and-red colour palette, and a playful visual language with plenty of personality.

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My role covered the full identity system, product naming, packaging direction and supporting brand visuals. I also developed concepts like Quick Gleam Spray, Dash Dabs and Pop-Up Car Wash Stations to show how the identity could grow beyond the initial product range.

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The goal was to turn a practical car care product into a brand people would actually want to keep in their boot.