Motoserv
Motoserv is a South African fleet services business using technology and data to help businesses manage their vehicles more effectively. In a traditionally corporate industry, the challenge was to create a brand that felt modern and technology-driven without losing the credibility fleet owners expect.
I started with the brand strategy, defining how Motoserv should position itself and communicate its offering. That direction shaped a clean, minimal identity that made a complex service feel clear and accessible.
My role covered brand strategy, creative direction, and the full visual identity, including the logo system, typography, colour palette, and supporting brand elements. The system was designed to work consistently across digital platforms, corporate materials and everyday communications.
The result is a professional, flexible identity that positions Motoserv as a modern fleet management partner.
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ERND approached Outlier with two logo concepts created by an external supplier and struggled to apply them consistently.
Our goal was to clarify the brand’s strategy and build a scalable system that could support long-term growth. We identified the strongest logo direction, refined and customised it into a fully responsive suite. We developed the complete brand ecosystem, including guidelines, assets, illustrations, packaging, and the website look and feel.
The result is a cohesive, high-impact brand designed for Gen Z athletes and built to scale across products, platforms, and markets.
Highly recommend Outlier for branding services. We worked with Outlier Digital to complete a brand guideline and packaging for our sports jewelry brand.
Everything came out perfect.
DAVID KOPAZ | ERND SPORTS
