Top Notch
Top Notch is a new event staffing business entering a competitive Johannesburg market. As a new company, the challenge was to build trust from day one while giving the brand enough personality to stand out.
I started with the brand strategy, defining how Top Notch should position itself and show up in the market. From there, I developed a bold but professional visual identity built around energetic colour, confident typography and custom illustration.
My role covered the full brand strategy and creative direction, logo system, colour and typography, illustrations, corporate stationery and brand guidelines, creating a system that could be used consistently as the business grows.
The result is a clear, confident identity that gives Top Notch a professional foundation in the event staffing industry.
ERND approached Outlier with two logo concepts created by an external supplier and struggled to apply them consistently.
Our goal was to clarify the brand’s strategy and build a scalable system that could support long-term growth. We identified the strongest logo direction, refined and customised it into a fully responsive suite. We developed the complete brand ecosystem, including guidelines, assets, illustrations, packaging, and the website look and feel.
The result is a cohesive, high-impact brand designed for Gen Z athletes and built to scale across products, platforms, and markets.
Highly recommend Outlier for branding services. We worked with Outlier Digital to complete a brand guideline and packaging for our sports jewelry brand.
Everything came out perfect.
DAVID KOPAZ | ERND SPORTS
