Stack'ems
Stack’ems started with a simple challenge: burger brands are everywhere, so how do you create one that doesn’t disappear into the crowd? I wanted to build something bold, fun and full of personality, aimed at people who don’t take their burgers or themselves too seriously.
I built the identity around rebellion, using protesting characters, punchy slogans, and deliberately loud visuals to give the brand its attitude.
My role covered creative direction and the full visual identity, including the logo system, colour and typography, custom illustrations, packaging, and supporting brand assets. The characters became a key part of the system, giving Stack’ems a recognisable voice that could carry across different touchpoints.
The result is a burger brand that feels fun, rebellious and distinctly Stack’ems.
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ERND approached Outlier with two logo concepts created by an external supplier and struggled to apply them consistently.
Our goal was to clarify the brand’s strategy and build a scalable system that could support long-term growth. We identified the strongest logo direction, refined and customised it into a fully responsive suite. We developed the complete brand ecosystem, including guidelines, assets, illustrations, packaging, and the website look and feel.
The result is a cohesive, high-impact brand designed for Gen Z athletes and built to scale across products, platforms, and markets.
Highly recommend Outlier for branding services. We worked with Outlier Digital to complete a brand guideline and packaging for our sports jewelry brand.
Everything came out perfect.
DAVID KOPAZ | ERND SPORTS
